Anna Hoffman is the senior director of advancement and communications for the University of Florida College of Nursing. Anna is responsible for the implementation of a broad range of fundraising, alumni relations and communications activities for the College of Nursing. She is responsible for developing and executing the college’s fundraising program management, as well as overseeing the college’s strategic communications, public relations and marketing programs. Anna has been with the College of Nursing since 2011. She holds a master’s degree in mass communications with a concentration in health/science communication and a bachelor’s degree in journalism with a minor in health education, both from the University of Florida College of Journalism and Communications.
Focus on major gift fundraising and oversee events and alumni affairs. Produce and oversee college publications, including alumni newsletters, fundraising materials and brochures. Write news releases, pitch story ideas and respond to media inquiries. Coordinates internal communications projects, communications to the college’s alumni, donors and friends, coordinates special events for internal and external audiences, helps promote the college through various marketing activities and publications, and oversees content and direction of the college’s online presence through the web site and other online media tools such as Facebook.