UF Health Communications

UF Health Communications serves the Health Science Center at the University of Florida, its six professional colleges and a number of health-related research centers and institutes, UF Physicians – Gainesville, UF physicians – Jacksonville, and the Shands system of hospitals and programs throughout north central and northeast Florida.

We publicize the research, clinical and academic accomplishments of current faculty, staff and students. We create and distribute news releases and news publications about these institutions, provide support to the news media, assist with and promote internal communication through various mechanisms and provide other communication services to clients within and beyond UF Health, the Academic Health Center (such as faculty media training). We handle crisis communications and issues management. We produce a national consumer health radio program that airs on public radio affiliates in 18 states and in Washington, D.C. We also craft broadcast and multimedia packages for TV and the Web. In addition, we support the advancement communications needs of UF Health through a team dedicated to alumni and development efforts. 

Melanie Fridl Ross, M.S.J., E.L.S. Chief Communications Officer, UF AHC SVP/CCO, Shands HealthCare Contact
Cassandra Mack Office Manager Contact
Kim Smith Executive Secretary Contact
Elizabeth Powers Word Processing Operator Contact

UF Health Communications Teams


Creative Services Team

We provide print layout and graphic design, creative consultation, video and audio production, voiceovers, multimedia design (such as 3D animation), digital publishing and photography. We also enforce our brand and logo standards to ensure that our products share the same professional look and feel. 

Garrett Hall, M.A.M.C. Assistant Director Contact
Selena Carter Creative Director, UF Health Creative Services Contact
Chris Bilowich Videographer Contact
Mary Cecelia Graphic Designer Contact
Jesse Jones Photographer Contact
Mindy Miller Photographer Contact
Kyle Walker Videographer Contact
Madelyn West Graphic Designer Contact

Marketing Team

We provide strategic marketing services for programs and services in north central Florida to support the missions and business goals of UF Health. Clinical lines of business include Shands hospitals, outpatient services and UF Physicians primary care and specialty practices. We also coordinate marketing initiatives with affiliate and joint venture partners throughout the region. Our services include marketing consultation, marketing plan development and implementation, production of advertising campaigns and marketing collateral materials, and website content development.

Stacy Beers Marketing Director Contact
Jessica Barton Marketing Manager, Cancer Contact
Monica Delaorra Marketing Manager, College of Pharmacy Contact
Talal Elmasry Website Marketing Content Writer
Lauren Gajda Marketing Manager, Pediatrics/Children’s Hospital Contact
Leah Harms Marketing Coordinator Contact
Alisha Katz Marketing Coordinator Contact
Crystal Long Marketing Assistant
Roselena Martinez Assistant Director, Graduate Education and Health College Marketing
Katrina McAfee Marketing Manager, CHC/Surgery/Advanced Lung Program/Transplant Contact
Juliann Whitebread Marketing Manager, Heart & Vascular Contact
Connie Crawford Administrative Assistant Contact

Advancement Communications Team

We oversee the communications needs of the College of Medicine Office of Development and Alumni Affairs and Shands Development, as well as support the six colleges of the Health Science Center. We produce Florida Physician, the Dr. Gator newsletter and The Insider online newsletter. We provide strategic communications planning and execution for fundraising initiatives, prepare announcements and organize media coverage for private gifts, write proposals and case statements, oversee online communications and social media efforts, produce materials in support of UF Health events and provide direct communications support to the College of Medicine dean. 

Karen Dooley, M.A.M.C. Director Contact
Megan Kimmel Communications Manager Contact
Steven Davis Graphic Designer Contact
Ann Koralewski Public Functions Coordinator Contact
Styliana Resvanis Writer / Online & Social Media Coordinator Contact
Tyler Francischine Writer Contact

News & Publications Team

Through traditional and social media, the news team tells the remarkable stories of the people associated with the most comprehensive academic health center in the Southeast. In the process, we produce valuable content that may be leveraged for educational, promotional, development and marketing efforts. We respond to journalists by providing credible sources of information and work with faculty members to help them efficiently and comfortably respond to interview requests. The group is supported by public relations representatives for the UF research institutes, the six Health Science Center colleges, and Shands. Together, the team provides expertise in publications, editing, science writing, media training and news dissemination to stakeholders throughout UF Health.

TBD Director of News and Publications
Doug Bennett Science Writer, Editor Contact
Greg Hamilton Assistant Director, News & Publications Contact
Marilee Griffin Assistant Director of Communications, Cancer Center Contact
Michelle Koidin Jaffee Assistant Director of Communications, McKnight Brain Institute Contact
Todd Taylor Assistant Director of Communications, McKnight Brain Institute Contact
Bill Levesque Science Writer, Aging, College of Medicine Contact
Rossana Passaniti Media Relations Coordinator Contact


Communications & Public Affairs Team

Wanda English Associate Vice President for Communications and Public Affairs, UF Health Contact
Donovan Baltich Communications Specialist, College of Pharmacy Contact
Sarah Carey Director of Communications, College of Veterinary Medicine Contact
Deaven Freed Communications Specialist, CTSI Contact
Anna Suggs Hoffman Director of Communications, College of Nursing Contact
Meghan Meyer Director of Communications, CTSI Contact
Marsha Mott Health Promotions Coordinator Contact
Jill Pease Director of Communications, College of Public Health and Health Professions Contact
Karen Rhodenizer Director of Communications, College of Dentistry Contact
Kelly Sobers Communications Specialist, College of Dentistry Contact
Matt Splett Director of Communications, College of Pharmacy Contact
Karen Tilly Project Specialist and Assistant to the AVP, UF Health Contact

Strategic Communications Team

We provide strategic communications direction and support for Gainesville-focused and system-wide programs and initiatives across UF Health. Our services include strategic communications and public relations planning and execution; internal communications and employee-focused events; corporate/business communications; public affairs and government relations/advocacy communications; and issues management and crisis response. We collaborate closely with talented colleagues across the UF Health Communications department to employ the full spectrum of multimedia communication tools and events to address the needs of our diverse internal and external audiences. 

Kim Rose Director, Strategic Communications Contact
Michelle Moore Assistant Director, Strategic Communications Contact
Juanita Colorado Staff Assistant, Strategic Communications Contact
Rachel Rivera Communications Coordinator, Strategic Communications Contact
Nacuya Rucker Communications Coordinator, Strategic Communications Contact

UF Health Communications - Jacksonville Team

The UF Health Communications department in Jacksonville consists of three divisions: Communications and Marketing, Web Technologies, and Media Center and Media Relations.

Communications and Marketing is responsible for all internal and external communications, graphic design, branding, advertising and marketing for the hospital, UF clinics and academic units and College of Medicine–Jacksonville.

Web Technologies is responsible for content development, design and maintenance of the UF Health Jacksonville and UF Health Science Center Jacksonville websites, campus intranet site and social media efforts.

Media Center and Media Relations provides audiovisual, still photography and video production services; oversees meeting rooms for departments within the University of Florida and UF Health Jacksonville; and manages all interactions with local, state and national media. 

Erin VanWey Director, Communications and Marketing Contact
Michael Hadden Manager, Communications & Marketing Contact
Dan Leveton Manager, Media Center/Media Relations Contact
Eric Lowe Manager, Web Technologies Contact
Rosie Alvarado Administrative Assistant Contact
Karel Danzie Multimedia Web Producer Contact
Parker Hightower Marketing Specialist Contact
Jeff Imperial Videographer Contact
Nelson Keefer Media Technician Contact
Bruce Llewellyn Web Developer Contact
Sarah Miller Marketing Specialist Contact
Tripp Miller Communications Specialist Contact
Ginger Neff Web Policy Content Publisher (InfoNet) Contact
Carmela Nelson Media Technician Contact
Donald Priest Web Editor/Developer Contact
Brooke Rozmus Graphic Designer Contact
Dee Russell Communications Specialist Contact
Natalie Spindle Marketing Specialist Contact
Suzanne Wanish Public Relations Assistant Contact
Jesef Williams Communication Coordinator Contact

Web Services Team

We are a full-service Web shop offering high-quality solutions for public Web-based communications needs. Our services include website design and hosting, Web application development, website refurbishment, usability testing, search engine optimization, analytics and metrics, social media consultation and email newsletters. Learn more at webservices.ufhealth.org

Carlos Morales Director Contact
Jeff Stevens Assistant Web Manager Contact
Bill Columbia Senior Web Designer Contact
Kate Di Cerbo Marketing Specialist / Content Strategist Contact
Sean Jeng Senior Web Developer Contact
Matt Pritchett Web Designer / Front End Developer Contact
Nina Trombi Website Training and Support Contact
Greg Turner Senior Web Developer Contact
Chris Wiegman Web Developer Contact

Contact